Poetry for Brands
Poetry for Brands is a creative strategy consultancy that uses the power of poetry to help brands connect through emotion, not just information. We craft brand platforms, metaphoric workshops, and poetic briefs that move people — and move the business. We work with brand managers, marketers, creative agencies ranging from small businesses to enterprises.
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What
Poetry for brands is a system that uses the power of poetry to help brands connect through emotion, not just information. Poetic strategies move people and move the business
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Why
To bring feeling back into the conversation — in boardrooms, in briefs, in brand strategy.
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How
By helping brands distill the core essence of what they stand for into short, succinct powerful statements
Our Offering
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Step 1: BRAND WORLD WORKSHOP
Output: 90-minute immersive session
Purpose: Explore the brand’s inspiration, cultural roots, sensory cues, and emotional core — and clarify the audience’s desires, and relationship to the brand.
Includes: A three-line Brand Haiku distilling its essence, and initial narrative territories, co-developed during the workshop
Use it for: Defining your North Star internally.
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STEP 2: BRAND STRATEGY DECK
Output: Strategic presentation in Google Slides
Purpose: Translate the brand world into a refined narrative and strategic framework that can guide your business, creative execution and product development decisions.
Includes: Strategic direction and 3 thought-starters defining the brand world
Use it for: Briefing your creative or social team, your website designer, executing your creative marketing ideas
The voice behind the verse
I am Archana Iyer. I am a strategist by training and a poet by instinct.
For over 15 years, I’ve helped brands find their voice, clarify their purpose, and connect with the people they’re here to serve. I have worked at renowned award winning global agencies like Weber Shandwick, DDB and MullenLowe. I combine logic + magic to tell a great strategic story for brands across categories.
I created Poetry for Brands, a space where strategy meets soul. I use poetic thinking to solve business problems: metaphor to unlock insight, rhythm to shape messaging, and emotion to move people and markets.
In an uncertain world, we’re flooded with emotion but starved for language. Poetry for Brands unleashes the power of words to help brands define their identity.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you! We are happy to customize our offering for your unique needs.